Maximize Your Treatment Skills with Kristina Feliciano

Mon 15th May, 2023 – 5:00pm–6:30pm

Posted by APA Atlanta Director


APA Members: $8
Non-Member: $16


These days, most advertising clients will ask you to submit a treatment before they’ll award you a job. They will ask for this even if they’ve seen and love your work, and even if you did an amazing creative call. And they will likely give you only a few days to do it. Yikes!

Join us on Monday, May 15th from 5-6:30pm EST for an educational webinar on treatments, aka pitch decks, led by Kristina Feliciano.

Kristina Feliciano –– marketing strategist, creative coach, and copywriter –– will be walking us through what a treatment is, why they’re needed, and how to make one that makes you look good. Her clients include artist-representation agencies like Giant Artists, Atrbute, and Bernstein & Andriulli, as well as photographers and directors such as Mark Seliger.

Kristina has built treatments for photographers and directors who were up for ad campaigns in tech, food & beverage, travel, health & beauty, sports & fitness, and finance, insurance & telecommunications, including Facebook, Amazon, American Airlines, Dollar Shave Club, Neutrogena, Adidas, Progressive, and Wrangler. |

Highlights of what you’ll learn during this webinar:

  • A breakdown on exactly what a treatment is
  • Basic key sections that all successful treatments should include
  • Tips on understanding and communicating your client’s creative needs
  • How to voice your unique photographic vision (through photo editing, branding, design, and copywriting) while still relating to the creative at hand
  • Importance of incorporating your identity (style and approach) through branding, design, and copywriting

Submit your questions ahead of time by emailing

Zoom link to follow after registration is complete!